MPesa launches first digital loans in Sub-Saharan Africa, with Ezra
- MPesa subscribers lacked credit access, limiting their use of the company’s mobile services
- The company partnered with Ezra to seamlessly integrate its credit scoring and loan management platform
- MPesa’s digital loans have gone on to become a top revenue generator for the company
Customers who used Ezra-powered digital loans
Customers accessing cash loan for the first time
< 30 sec
Time to receive funds from loan application
Case Study Highlight
Why MPesa chose Ezra
MPesa selected Ezra’s platform due to its innovative credit scoring service and financial product expertise that had already been implemented by clients in comparative markets.
Ezra’s unique credit scoring platform and banking partnerships enabled MPesa to offer instant, digital cash loans to consumers, even in markets where a similar service had not been available.
This helped MPesa to de-risk the introduction of the service with higher credit checking performance standards compared to the industry average.
How Ezra helped MPesa
Ezra engaged the client on three streams: technical integration, credit scoring and product design.
Leveraging Ezra’s API, we enabled an integration between our credit check platform and MPesa’s customer-facing mobile wallet, enabling the company to deliver a quality, on-brand digital loan experience to consumers at scale. Our team also delivered technical expertise and support on development and testing for the integration with MPesa.
Our data scientists worked with MPesa to analyse transaction data and use Ezra’s proprietary scoring algorithms to create a bespoke customer scorecard. This was tailored both to their risk appetite and the characteristics of the market, so MPesa could safely achieve a high eligibility rate for their instant loans.
Finally, our expert product team worked with MPesa to design a digital loan experience with a world-class UI and UX. From designing the application process to a customer care and support interface, Ezra also delivered tools for campaign management and reporting to ensure MPesa could track performance and make enhancements.
Ezra adopted an agile delivery approach to implementation and deployment, working in collaboration with MPesa to ensure the solution was ready for a faster launch to market.
CMO | Major pan-African mobile operator