Blue Label launch first ever electricity Buy Now Pay Later product, with Ezra
First ever Buy Now Pay Later electricity token product in South Africa
- Blue Label wanted to help 20-30% of daily out-of-credit users better access top-up services
- Ezra was selected for its innovative technology in credit scoring and turnkey digital loan solution
- Blue Label elevated the customer experience with the convenience of Buy Now Pay Later
Case Study Highlight
Why Blue Label chose Ezra
Blue Label Telecoms searched for partners who could help their customers to quickly and conveniently acquire prepaid electricity tokens, however there were few players in the market of the scale needed to serve such a large market.
Ezra was selected for its product expertise, innovative technology in credit scoring and cash loans, and experience working with large clients across Africa to deliver Buy Now Pay Later solutions.
Ezra is unique for its intelligent profiling engines, loan management systems and tailored approach to designing highly distinguished, multi-channel credit experiences for consumers.
How Ezra helped Blue Label
Ezra engaged with the client to custom design a Buy Now Pay Later solution for electricity tokens in the South African market.
The BNPL electricity product required no upfront capital investment with a tailored warranty agreement that covers any default, limiting Blue Label's financial exposure.
Ezra developed a digital loan solution for Blue Label's South African market which provided a world-class customer experience. It allows users to quickly and conveniently acquire prepaid electricity tokens which can be repaid on their next recharge.
The Ezra platform was deployed and integrated with Blue Label’s existing systems and all network operators to provide free access to online top-up irrespective of phone credit.
Ezra’s intelligent customer profiling combined with its scoring algorithm meant that Blue Label could instantly loan electricity tokens to customers even if they were out of credit.
Ezra’s UX team worked with the client to optimise the experience for different consumers across their channels including USSD, app, mobile and more. With a warranty that covers Blue Label on any credit default, Ezra also helped to de-risk digital lending for the client.