Airtel Africa drives ARPU by launching mobile credit loans with Ezra
- Airtel Africa wanted to solve the problem of subscriber access to mobile credit
- The company partnered with Ezra for its low-risk, intelligent and fast-to-deploy solution
- Airtel Africa increased ARPU in target markets, achieving industry-leading monthly uptake rates
Subscriber eligibility rate for mobile credit loans
< 12 weeks
Full roll-out of Ezra solution across Airtel markets
Markets where Airtel Africa launched mobile credit loans
Case Study Highlight
Why Airtel Africa chose Ezra
Airtel Africa explored credit and loan solutions that could increase subscriber access to online top up. They needed a platform that was scalable, low-risk, and could serve millions of users across multiple countries.
The company selected Ezra as the leading airtime credit provider in the industry, with proven expertise in over 20 live deployments serving over 100 million subscribers. The Ezra platform had also distributed over USD1.4 billion in airtime and data loans worldwide in 2021 alone.
Ezra stood out for its intelligent credit scoring and profiling technology, algorithmic campaign management and customer experience design capabilities, having achieved industry-leading KPIs for high service penetration and low levels of bad debt.
Ezra’s non-invasive integration enables millions of small ticket loans to be processed without complication, helping you to simplify your go-to-market plan and accelerate user adoption.
How Ezra helped Airtel Africa
Ezra first worked with Airtel Africa to determine its risk appetite for digital lending. The proposition was low-risk thanks to no upfront capital requirement and its risk-free warranty offer.
Ezra integrated its experienced scoring algorithm and intelligent customer profiling engine with Airtel Africa’s existing channels, to ensure subscribers are offered instant access to mobile credit advances at scale.
Ezra designed a customer experience with world-class UI and UX approaches that leveraged campaign management tools to boost adoption of Airtel Africa’s credit advance product. The platform also ensures repayment reminders are sent at the right time, on the right channel to relevant users.
Because the Ezra platform is configurable with a standardised set of service options, the entire solution was scoped, designed, implemented, tested and launched to all of Airtel Africa’s identified markets in under 12 weeks.